The Trampery, London




A comprehensive three hour interactive workshop covering how PR & SEO work together & the basics of search engines; online behaviour & the decision making process; how Google works & the relative importance of different search engine ranking factors; on-site optimisation (meta-data, H tags, link structures etc) & a look at html/coding; keyword research & planning; off-site optimisation & link building; building SEO into PR campaigns, including website evaluation, domain authority & no-follow links; Google Analytics, trackable links, goal setting & attribution analysis. Questions and discussion are encouraged throughout, and you will need to bring a laptop to work from as the course involves a practical workshop session where you will develop the basics of a PR SEO campaign..