The Trampery, London


£185 + vat


Following Facebook’s major news feed updates, this highly practical workshop has been devised specifically to re-appraise Facebook marketing from both community & advertising perspectives.


We will look at how Facebook is changing & what the impact of those changes is to increase your understanding & insight. You will then learn the essentials of running a Facebook campaign in this new environment & how to apply your new knowledge specifically to the Page(s) you manage.


Working on your own Page(s) throughout the session, we will discuss: content strategy & planning; making the most of posting formats (video, image, link, text); responsive community management; audience targeting, post boosting & advertising; measuring engagement & content evolution; driving traffic to websites from Facebook; creating custom audiences in ad manager; setting up & running an advertising campaign; how to use & set up a remarketing campaign using the Facebook pixel; and evaluating Facebook activity.


The interactive course is designed to enable you to ask all of the questions you need answers to throughout the day, with personal 1-2-1 advice. And rather than death-by-Powerpoint, you’ll spend much of your time at the workshop on your laptop.


Tickets are limited to just 12 delegates to ensure each individual receives personal attention.