05 Dec [S3 E12] What To Really Expect in Digital in 2019. Probably.
In the final episode of the Digital Download Podcast of the year, I welcome back Arment Dietrich CEO and Spin Sucks head honcho Gini Dietrich to review the last 12 months and look ahead to the next year. We analyse some of the predictions we made back in January on S1E1 of the podcast, and we try to project where we believe the digital communications industry is headed over the next 12 months.
We cover areas including influencers, voice recognition, Facebook marketing, artificial intelligence, social purpose and, quite simply, being human.
Here’s what is discussed in this episode:
- Why being human & vulnerable is so important after the last two years of fake news
- How adoption of AI & automation isn’t moving fast enough in the public relations industry
- Why 2019 will not be the year of artificial intelligence in PR due to huge resistance to change
- How there is a big movement towards chatbots in the USA but not so much in the UK
- Why voice search will have such a major impact in the comms world in 2019
- How podcasting helps to extend your community
- Why Instagram will take over as the number one social network within 18 months
- How & why LinkedIn is making a resurgence
- Why we, as individuals, have a responsibility to protect the news media
- How having a social purpose can attract the right type of customers
- Why the evolving influencer market is all about building relationships
- Whether the USA could be on the way to state TV & a re-elected Trump
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