21 Nov [S3 E10] Where Digital PR is Headed in 2019
Every year the PRCA Digital PR report throws up some unexpected findings from the world of digital communications, and this year is no different. Among the headlines are that although PR teams are controlling more social and digital media activity, they’re less confident in measuring it!
In this episode of the Digital Download podcast I talk to Danny Whatmough, Chair of the PRCA Digital Group and MD for Integrated Media at Weber Shandwick, about some of the findings and what the implications are for the public relations industry in 2019. We also talk about his new book, Digital PR, which is one of the PRCA Practice Guides.
Here’s what is discussed in this episode:
- The headline results of the PRCA Digital PR & Communications Report 2018
- Whether in-house teams are now controlling more day-to-day social media activity
- Why PR people are losing confidence in measuring digital activity
- Whether measurement still exists as an afterthought
- Why digital crisis management is moving in-house
- Whether companies now have a more balanced view of social media negativity
- Whether social media customer service still exists as part of the comms role
- How different elements of digital media are splitting into different specialist groups
- Why budgets for influencer marketing are in decline
- Why proper relationships with influencers are finally coming to the fore
- What the book ‘Digital PR’ is about & who it is aimed at
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