[S3 E8] Link Building for Communications Professionals

The convergence of public relations, social media and SEO is nearly complete, and one area where the lines are now completely blurred is that of authority link building. And yet PR professionals still question their ability to build links that impact search rankings and are confused by how to go about it.

In this episode of the Digital Download podcast I talk to Andy Barr, owner of 10 Yetis, to address some of the key questions that public relations and communications people commonly ask about SEO and authority link building. We address the fundamental aspects of link building and discuss how PR can still take advantage of what is a very lucrative area of business.

Here’s what is discussed in this episode:

  • Why follow links are (still) the holy grail for SEO
  • Whether implied links currently have any impact on search rankings
  • Why PR is better for authority link building than SEO
  • What the differences between SEO and PR are when it comes to link building
  • What the technical value of SEO people is
  • How PR & SEO can best work together to achieve great results
  • Why SEO can get away with charging significantly more for link building than PR
  • How Google knows whether you’ve bought links
  • What Google does when it spots dodgy link profiles
  • What Interflora & BMW did to get removed from Google rankings (allegedly!)
  • Whether links from social media impact search rankings
  • What ranking factors are most important
  • What is a good, low-cost SEO toolkit for PR people


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