collagin camilla brown

[S3 E5] Collagin: From PR Stunt to Dragon’s Den

There are good PR stunts and there are bad PR stunts. The good ones create a massive groundswell of publicity and awareness that can help to propel a brand’s fame and reputation to a new level. The bad ones float something large down the Thames…

In this episode of the Digital Download podcast I chat to co-founder of Young in Spirit Camilla Brown about Collagin, the collagen-infused gin that she and business partner Liz Beswick dreamed up as a PR stunt but that is now on sale in John Lewis and Ocado. She talks about where the idea came from, how the huge success of the PR stunt convinced her and Liz to do it ‘for real’, and about their journey up to and since an appearance on Dragon’s Den.

Here’s what is discussed in this episode:

  • Where the idea for Collagin came from
  • How to get a side project off the ground while holding down a full-time job
  • Why being fired from your job is not the end of the world
  • How women are still discriminated against & how that can be used as inspiration
  • Why branding inspiration can come from anywhere
  • Why getting a product right is more important than branding for long-term success
  • Behind the scenes of filming Dragon’s Den
  • How the ‘dragons’ are not really dragons at all


Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS


Useful Links from Today’s Show


What to do Next

I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message.

If you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas.

And finally, it would also be very awesome and hugely appreciated if you’d be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.

Thanks for listening!