[S2 E1] How to Use Digital Media to Become Known

Personal branding is a term that few people like, but that many people understand the huge value of. We all have a personal brand, whether or not we like it or whether we understand what it is.

In the first episode in Season Two of the Digital Download podcast, I talk to blogger, podcaster, speaker and author Mark Schaefer about his new book ‘Known’ and ask the question: is it really possible for anyone to become known? And if so, how?

Here’s what you’ll learn in this episode:

  • Why you can start to build a personal brand no matter where you are in your life
  • Why no-one cares what you’ve achieved to date
  • Why you have a personal brand whether you like it or not
  • What the four key ingredients are to becoming known
  • Why and how to define what you want to be known for
  • Why you don’t need to (and shouldn’t) be everywhere
  • Why it’s important to select the right type of content to suit your personality
  • How long it takes to evaluate content and to become known
  • Why ‘the hustle’ is not a sustainable approach to business
  • How to build an actionable audience
  • What role luck has in becoming known


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