[S1 E10] How to Exploit Photography in Social Media

We’ve all got mobile phones with 8 or even 16 megapixel cameras on them. And we all know that imagery is vital when it comes to social media marketing. Which means we have the ability to fill our Instagram profiles without having to go anywhere near a costly professional photographer. Doesn’t it?

In this episode of the Digital Download podcast I talk to Andy Sutton, a commercial photographer with 15 years’ experience of product and lifestyle photography about how social media photography has evolved and about how when clients inevitably come back to him after trying (and failing with) their own photography, he is able to produce imagery that flies on social media to enhance campaigns and help drive sales and ROI.

Here’s what you’ll learn in this episode:

  • How photography has evolved as a result of social media
  • What the latest methods in social media photography are
  • How lifestyle photography has wiped out product photography in digital media
  • What the elements of great social media imagery are
  • What the role of photography in social media marketing is
  • How to produce a great photo with an iPhone
  • What the differences are between shooting for a billboard and shooting for Instagram
  • Whether you can produce professional photos without employing a professional
  • What you can do to improve the quality of your social media imagery
  • How to keep the cost of professional photography down


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