[S1 E9] Everything You Need to Know About GDPR

The General Data Protection Regulation (GDPR) has caused much confusion within the communications industry around the responsibilities of different parties and who needs to do what in order to comply. Very few seem to have any clarity and, rather like the movie franchise, it’s all a bit fifty shades of grey.

In this episode of the Digital Download podcast, I talk to founder of KC Communications Katrina Cliffe about the core areas of GDPR that PR and communications professionals need to understand and where they can get advice when they need it, and we dig into some of the detail of legacy data, ‘legitimate interest’ and data security. I also ask Katrina questions put to me by members of the Digital Download Membership community.

Here’s what you’ll learn in this episode:

  • What the three core areas of GDPR legislation cover from a marketing perspective
  • What counts as ‘data’
  • Where the best online resource is to get personal advice on GDPR
  • The difference between B2B and B2C communications in the eyes of the Information Commissioner’s Office
  • What you can and can’t do with legacy data
  • What counts as legitimate interest and engaged subscribers
  • How to get people to resubscribe without asking them to
  • How long you can hold data
  • Why you should create a GDPR compliance document
  • What your obligations are when it comes to Cloud data storage
  • How you can easily secure your data

 

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