[S1 E8] The Impact of Digital on Internal Communications

Internal communications is an area of public relations that often gets missed when digital technology is discussed, largely because the likes of Facebook, Twitter and LinkedIn are all external-facing. But innovation in IC is arguably greater than outward-facing communications channels, with the likes of Office 365, Facebook Workplace, Yammer and Slack providing internal communicators with a plethora of platforms to choose from.

In this episode of the Digital Download podcast, I talk to Rachel Miller, founder of All Things IC, about how digital technology is impacting internal communications strategy, the opportunities digital tools provide and the challenges they present.

Here’s what you’ll learn in this episode:

  • How internal communications has evolved in the last five years
  • How shadow comms has risen to fill the gaps where organisations have failed to adopt digital
  • What the impact of GDPR is on internal communications
  • How digital can bridge the gap between external perceptions and the reality of internal culture
  • Why giving employees a voice is so valuable to an organisation
  • Why Office 365 is having such a big impact on effective internal communications
  • Why a great intranet is central to a great internal communications strategy
  • What the role of content is in internal digital communications

 

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