[S1 E4] How Voice Recognition is Impacting PR & Comms

2018 has been labelled by some as ‘the year of the smart home’. Driven by the adoption of Google Home and Amazon Echo, voice recognition promises to transform not only the way we interact with the internet of things but also the way we use the internet itself.

In this episode of the Digital Download podcast, I talk to co-founders of marketing communications agency Threepipe, Jim Hawker and Tony Thomas, about how the communications industry has to adapt to this technology and about how brands themselves can embrace how people discover them.

Here’s what you’ll learn in this episode:

  • Why voice search is gaining such attention
  • How Google and Amazon are dominating the race for voice, and what Apple intends to do about it
  • What the differences are between the Google and Amazon APIs
  • How brands are getting into the home with commercial messages
  • What the differences are between text search and voice search
  • How voice search impacts the PR industry and how content discovery has to adapt
  • What the opportunities are for brands in voice search

 

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