[S1 E3] How to Maximise Influencer Relationships

When the White Moose Cafe published a scathing review of vlogger Elle Darby’s request for a free five night stay in return for a positive YouTube review, the ensuing storm captured the attention of the world’s media. There are strong arguments to be made on both sides about what does and does not make someone ‘influential’.

In this episode of the Digital Download podcast, one of the UK’s leading parental influencers Emily Leary and I dissect what went wrong in this very public spat, and we discuss the nature of influence and what makes a great brand/influencer relationship.

Here’s what you’ll learn in this episode:

  • How to pitch in a meaningful way
  • Why researching any pitch is so important
  • What separates good influencers from poor ones
  • How to engage influencers in the most effective manner
  • What you’re paying for when you hire a blogger or vlogger
  • How to spot influencers with fake followers and fake engagement
  • What makes a great brand/influencer relationship


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