[S1 E1] What to Expect in Digital Communications in 2018

To stay ahead of the game in digital media, you have to be informed about what technological and best practice trends are developing. You can only prepare for what you know.

In the first ever episode of the Digital Download podcast, I talk to leading PR blogger and author of Spin Sucks and Marketing in the Round Gini Dietrich about what communications professionals need to get to grips with over the next 12 months.

Here’s what you’ll learn in this episode:

  • Why you have to start paying attention to artificial intelligence NOW
  • How AI will affect your job role in the next 12 months
  • How to explain the use of messaging robots to your boss or clients
  • How to incorporate messaging into your communications strategy
  • Why voice recognition is shaking up the world of content marketing
  • How Google Home and Alexa will force you to change the way you create content
  • Why there is a monopoly developing in social media and what you need to know about it

 

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